Alexandra is the CEO & founder of Immersionn and she is also the UK lead for ‘Women in Immersive Technologies’, a community of 2000 members that empowers European women working in XR. She is also Co-Chair for the UK5G Creative Industries. Prior to this, Alexandra pursued an international business career at insurance firm, Allianz, managing an £80M global business. She has also worked all over Europe during her 11 years at Sony Ericsson and has a solid experience designing and launching software and service products. She also led large scale operations for mobile phone remanufacturing.